Potcoava is a resort situated 2 hours away from Bucharest, Romania, in the serene location of Runcu, Dambovita. Offering beautiful accomodation, great romanian food and spectacular surroundings, Potcoava is also a horse-riding resort, breeding the beautiful Haflinger horses.
I developed the visual identity for the brand based on a brief that required keeping the focus on the horse-riding service and creating a premium brand that keeps up with the standards of the resort. The name Potcoava means "horseshoe" in romanian while the "mountain hideaway" claim that accompanies the logo communicates the magical atmosphere that can be found at the resort.
For more information about the resort and more photos, please visit their beautiful new website: http://potcoava.ro
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