After hangover water is a new functional drink on the Czech market. After replenishes the necessary substances your body needs to have a better grasp of last night. Grape sugar for energy, vitamins and minerals for mind and body at ease, and antioxidants for damage control. A water with electrolytes and a lemon flavour to quench your thirst.
Inspired by chemistry books and labs, the visual identity and packaging design for After aim to communicate the pillars on which the product was created: health, science and transparency. Resembling a highlighted textbook page, the front side of the label tells you everything you need to know about the product, while the measures on the back side help you evaluate your "dosage".
The design work included communication materials and web design, which you can see in action at www.afterhangover.cz